strengthening, supporting + celebrating Arizona

As the Brand & Marketing Manager at Local First Arizona (LFA), I wore many creative hats—from graphic design and social media management to interviewing, video editing, and photography. This hands-on experience helped me build a versatile skill set and laid a strong foundation for future creative roles.

Embracing a vibrant, inclusive + sustainable Arizona economy

In this role, I played a key part in shaping and maintaining a modern brand identity across 11 diverse programs and initiatives. These ranged from supporting Hispanic small business owners and promoting sustainability to strengthening local food systems and driving rural development.

I designed digital and print materials for large-scale events, ad campaigns, social media, websites, and email communications. Working closely with a focused internal marketing team of four, I helped ensure consistent, effective messaging across a fast-paced range of projects and deadlines.