2026 Smart fare campaign
I was entrusted with modernizing an educational and awareness campaign informing riders of “Unlimited rides for $4 a day.” To bring this vision to life, I created a logo lockup and a dynamic, cohesive brand identity that felt modern while staying true to the Valley Metro brand.
The identity was thoughtfully applied in both English and Spanish across station platforms, digital highway billboards, social media, and paid media ads. Vinyl wraps on light rail vehicles and buses reinforced the messaging further, meeting audiences where they were.
branding / print + digital design
