Devour Culinary Classic 2018 Passport

Project for the Devour Culinary Classic, a weekend-long food festival at the end of Devour Week. As an annually award winning event, the Devour Culinary Classic has come to be known as the most anticipated culinary event in the region, bringing together the culinary and beverage leaders that are establishing Arizona as a dining destination.

This pocket sized passport was created for patrons to use during the event as well as a strategic item to get patrons to go back to the participating restaurants. The passport included information about each individual restaurant while also including coupons and discounts for them to continuously explore the culinary scene of the Phoenix metro area.

There was a lot of coordination and communication among the strategic planning team (SAACA, Desert Botanical Garden, and Local First Arizona), restaurants, and partners for the completion of this project.

View full passport here.